Santo Domingo. – The entrepreneur and content creator Santiago Matías heads the “Most Creative of 2025” ranking, published by Forbes República Dominicana magazine, a distinction that recognizes the minds that are transforming the creative and cultural industry of the country with regional and global impact. This recognition positions Matías as the leader of a new era of digital entertainment, validated by one of the most influential and prestigious business magazines in the world.
According to Forbes, Santiago Matías is “the creative who redefines digital entertainment,” having founded a media group that sets trends in the production of high-impact and mass-reach content. The magazine highlights that his projects, developed under the umbrella of Alofoke Media Group, conquer millions of audiences in record time, consolidating him as one of the most influential figures in the digital scene, not only in the Dominican Republic, but throughout Latin America and on a global scale.
One of the most relevant milestones highlighted by Forbes is the success of the digital reality show La Casa de Alofoke, in its two seasons. In its second edition, the project managed to connect nearly three million viewers simultaneously during its live broadcast, and at the close it was evaluated by Record Guinness who awarded it a Guinness as the longest real-time broadcast in the world, by remaining active for 38 consecutive days. “During October and November, La Casa de Alofoke became a curfew for thousands of people in different parts of the world”, highlights the magazine.
The article also highlights that Santiago Matías’ success is based on his deep knowledge of Dominican popular idiosyncrasy. Raised in a humble sector of Santo Domingo, he has managed to connect authentically with an audience that identifies with urban music and narratives born in the neighborhoods, a key element to build a solid, loyal and massive digital community, which is the one that has supported him over the years.
Forbes also reviews Matías’ business evolution, from the creation of Alofoke Music in 2006, through the consolidation of Alofoke Radio Show, which today has over eight million subscribers on YouTube, to the strategic expansion of 2021 with the acquisition of Alofoke FM, the founding of the Alofoke Music Sound label, the alliance with Sony Music Latin and the creation of the digital newspaper De Último Minuto, one of the most visited in the country.
The ranking “The Most Creative of 2025” also includes prominent figures from the cultural and creative field such as Marcello Hernández (humorist), Techy Fatule (singer-songwriter), Efraím Castillo (literary figure), Nonora Elmúdesi (advertising creative), Tuto Guerrero (television producer), Alberto Reyes (writer and filmmaker), Frida Pérez (filmmaker and producer), Vicente García (musician) and Firelei Báez (visual artist), making up a list that reflects the diversity and strength of Dominican talent.
The fact that a magazine of Forbes’ prestige places Santiago Matías at the head of this ranking represents a recognition of great importance for the Dominican creative industry. Beyond the individual achievement, it validates the impact of an innovative communication model, born in the digital world, which has transformed the country’s media ecosystem and projects Dominican talent to the world, consolidating Santiago Matías as an undisputed benchmark of creativity, influence and business vision in 2025.
