When speaking at the launch event, Aguilera expressed that this advertising proposal is comprehensive, inclusive, and motivating, because it highlights the spirit of our people to overcome obstacles and reach the goal.“Dominicanness is invincible, because it is made of love for the homeland, unwavering faith and a creativity that transforms every difficulty into an opportunity,” he affirmed.
With this campaign, Banreservas begins the commemorative activities of its 84th anniversary, while reaffirming its commitment to continue being a close institution that drives the economic and social development of the country. The campaign pays tribute to the stories of effort, courage, and faith in the future that is forged in every corner of the Dominican Republic, thereby recognizing Dominicans who never give up.“We are invincible -he said- because we know that in unity lies our greatest strength, and that the pride of being Dominican is greater than any obstacle”.
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The central audiovisual and the launch experience were conceived to connect with Banreservas’ clients and collaborators, reminding them that being part of this institution means much more than working or banking: it’s about belonging to a community that believes, overcomes, and always rises. With ¡We are invincible!, Banreservas, in addition to celebrating its 84 years of history, also looks to the future with optimism, reaffirming that its greatest strength lies in the people and in the invincible spirit of Dominicans. In the activity held in a hotel in the capital, there were clients, executives of the Bank, strategic allies and personalities from the business and social sphere.
