Santo Domingo, DR. – Rizos y Ondas by La Paix officially launched its brand with an event that brought together special guests, content creators, beauty industry professionals, and natural hair enthusiasts, who experienced firsthand this new Dominican proposal focused on the care and health of textured hair.
The brand was born with the purpose of offering high-quality products that meet the real needs of curly, wavy, and afro hair, promoting a care routine based on hydration, definition, and hair health. More than just a product line, Rizos y Ondas seeks to become a community that encourages acceptance, self-love, and education about natural hair care.
During the event, attendees were able to learn about the brand’s philosophy, its development process, and the first two products that make up its portfolio:
- Growth Booster
- Curl Perfect 3-in-1 Curls and Waves
The launch was attended by professionals and representatives from the beauty sector, including Melissa Rojas – Makeup, Esther Aranxa El Salón, and Happy Brows – Lisbeth, who accompanied founder Franchesca La Paix during the official presentation of this new proposal.
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“Rizos y Ondas was born from the desire to offer effective solutions for curly and wavy hair, but also to create a community where every person feels represented and proud of their natural texture. This launch marks the beginning of a project built with passion, research, and the commitment to bring value to the Dominican beauty industry,” expressed Franchesca La Paix, founder of the brand.
With this launch, Rizos y Ondas by La Paix begins a new stage with the vision of positioning itself as a benchmark brand in the national market and, subsequently, expanding into other markets in the Caribbean and Latin America.
The proposal focuses on products developed with carefully selected ingredients and an identity that celebrates the diversity of hair textures, inviting each person to know, care for, and show off their natural hair with confidence.
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About Curls and Waves by La Paix
Rizos y Ondas by La Paix is a Dominican hair care brand specializing in curly, wavy, and afro-textured hair. Its mission is to develop high-performance products that promote hair health, while inspiring confidence, authenticity, and a love for natural beauty.
