Santiago Matías dedicates Premio Soberano 2026 statuettes to his deceased grandmother

Carolina Álvarez
3 Min Read
Santo Domingo.– Alofoke Media Group CEO, Santiago Matías, won two of the most talked-about awards at the Soberano Awards: Youtuber of the Year and the Public’s Sovereign, dedicating them to his deceased grandmother, doña Celina. The lady, who passed away in 2025 at the age of 95, was described by Matías as “the one responsible for shaping his character with firmness and affection”.

“I hope his soul is proud of me… this validates the work we do,” he said, moved.

Likewise, the media entrepreneur announced one of his next challenges: an ambitious streaming project that he will develop with Univision.
You can also read: Santiago Matías wins Youtuber of the Year and the Sovereign of the People at Premios Soberano 2026

“On April 13th we have Planeta Alofoke, a very innovative project: 55 days of continuous transmission. We are going for new Guinness records,” he revealed, declaring his interest in continuing to push the limits of digital content.

During his statements, Matías valued the work of Acroarte and everyone involved in the awards ceremony. “It’s a job of months for two or three hours to come out perfect. Here you can see the seriousness,” he affirmed. When referring to his direct and unfiltered style, he assured that his approach is clear: “I work for the Alofoke audience. Everything I say or do, I do thinking of them. I am not looking for another audience.” He even defined himself as “uncancelable,” considering that his authenticity has been key to connecting with the public.

He also sent a message to the youth:

“Don’t give up. When they tell you no, keep moving forward. Don’t back down”. In that sense, he highlighted the capacity of Dominican talent in the digital area, mentioning that he recently sent a team of professionals to Miami to solve technical problems in an international project.

Finally, Matías assured that he keeps his feet on the ground thanks to his close environment. “My family, my mother, and people who tell me when I’m wrong… also, on weekends I go to the neighborhoods, play dominoes, stand in line like everyone else. That keeps me connected to the people,” he concluded.
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