{"id":485868,"date":"2025-10-07T13:31:32","date_gmt":"2025-10-07T17:31:32","guid":{"rendered":"https:\/\/deultimominuto.net\/en\/uncategorized\/lebron-james-surprises-with-the-decision-of-all-decisions-which-turned-out-to-be-an-advertising-campaign\/"},"modified":"2025-10-07T13:33:12","modified_gmt":"2025-10-07T17:33:12","slug":"lebron-james-surprises-with-the-decision-of-all-decisions-which-turned-out-to-be-an-advertising-campaign","status":"publish","type":"post","link":"https:\/\/deultimominuto.com\/en\/sports\/basketball\/lebron-james-surprises-with-the-decision-of-all-decisions-which-turned-out-to-be-an-advertising-campaign\/","title":{"rendered":"Lebron James surprises with \u201cthe decision of all decisions\u201d, which turned out to be an advertising campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<strong>New York<\/strong>. What many thought would be a momentous announcement in LeBron James&#8217; career turned out to be an elaborate advertising strategy. The Los Angeles Lakers star generated great expectation with a mysterious video posted on his social media under the title <em>\u201cThe decision of all decisions\u201d<\/em>, which finally served to present his collaboration with a renowned international beverage brand.\n\n\n<p class=\"wp-block-paragraph\"><strong>You may be interested in:<\/strong><a href=\"https:\/\/ab.deultimominuto.net\/deportes\/lebron-anunciara-gran-decision\/#google_vignette\" target=\"_blank\" rel=\"noopener\">LeBron James will announce &#8220;the decision of all&#8221; this Tuesday<\/a><\/p>\n\n\nThe short 10-second clip, released on Monday, directly alluded to his famous <em>\u201cDecision\u201d<\/em> of 2010, when he announced his departure from the Cleveland Cavaliers to join the Miami Heat, one of the most media-covered moments in NBA history. This time, however, the suspense had nothing to do with a team change, but with a perfectly calculated marketing strategy.\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">The Decision has been made. Cheers to year 23.<a href=\"https:\/\/x.com\/KingJames?ref_src=twsrc%5Etfw\">@KingJames<\/a> <a href=\"https:\/\/x.com\/hashtag\/HennessyxLeBron?src=hash&amp;ref_src=twsrc%5Etfw\">#HennessyxLeBron<\/a> <a href=\"https:\/\/x.com\/hashtag\/TheSecondDecision?src=hash&amp;ref_src=twsrc%5Etfw\">#TheSecondDecision<\/a> <a href=\"https:\/\/x.com\/hashtag\/HennessyVSOP?src=hash&amp;ref_src=twsrc%5Etfw\">#HennessyVSOP<\/a> <a href=\"https:\/\/t.co\/WnXMZTiEPS\">pic.twitter.com\/WnXMZTiEPS<\/a><\/p>&mdash; Hennessy (@Hennessy) <a href=\"https:\/\/x.com\/Hennessy\/status\/1975569596674634104?ref_src=twsrc%5Etfw\">October 7, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\nFor hours, the basketball world speculated on whether James would reveal his retirement or some other significant move. The uncertainty even caused a vertiginous increase in ticket prices for the Lakers&#8217; last home game in the 2025-2026 season.\n\nAccording to the Tickpick portal, the most economical tickets for the April 12th game against the Utah Jazz went from costing <strong>US$85 to US$445<\/strong> after the video was published. On other platforms like SeatGeek and Ticketmaster, the minimum prices reached <strong>US$821 and US$955<\/strong>, respectively.\n\nAt <strong>40 years old<\/strong> and on his way to his <strong>twenty-third season in the NBA<\/strong>, LeBron James had stated last week that his retirement would come &#8220;sooner rather than later,&#8221; which fueled speculation about the content of the announcement.\n\nWith this campaign, James once again demonstrated his ability to dominate both on and off the court, combining his sporting legacy with a solid personal and commercial brand positioning.\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New York. What many thought would be a momentous announcement in LeBron James&#8217; career turned out to be an elaborate advertising strategy. The Los Angeles Lakers star generated great expectation with a mysterious video posted on his social media under the title \u201cThe decision of all decisions\u201d, which finally served to present his collaboration with [&hellip;]<\/p>\n","protected":false},"author":972,"featured_media":485870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[35743],"tags":[611,40231,864,71,40853],"class_list":["post-485868","post","type-post","status-publish","format-standard","has-post-thumbnail","category-basketball","tag-deultimominuto","tag-dominican-republic","tag-lebron-james","tag-nba","tag-thetruthnewspaper"],"acf":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/phj1q1-22oA","jetpack_featured_media_url":"https:\/\/deultimominuto.com\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/los-angeles-lakers-v-utah-jazz.jpg","dum_api":{"author_name":"Yamell Rossi","author_image":"https:\/\/deultimominuto.com\/wp-content\/uploads\/2025\/10\/cropped-7a176880-76f8-4b0c-9527-4e34feef45e4-96x96.jpg","categories_name":["Basketball"],"featured_media_url":"https:\/\/cdn.deultimominuto.com\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/los-angeles-lakers-v-utah-jazz.jpg"},"_links":{"self":[{"href":"https:\/\/deultimominuto.com\/en\/wp-json\/wp\/v2\/posts\/485868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/deultimominuto.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deultimominuto.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deultimominuto.com\/en\/wp-json\/wp\/v2\/users\/972"}],"replies":[{"embeddable":true,"href":"https:\/\/deultimominuto.com\/en\/wp-json\/wp\/v2\/comments?post=485868"}],"version-history":[{"count":0,"href":"https:\/\/deultimominuto.com\/en\/wp-json\/wp\/v2\/posts\/485868\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/deultimominuto.com\/en\/wp-json\/wp\/v2\/media\/485870"}],"wp:attachment":[{"href":"https:\/\/deultimominuto.com\/en\/wp-json\/wp\/v2\/media?parent=485868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deultimominuto.com\/en\/wp-json\/wp\/v2\/categories?post=485868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deultimominuto.com\/en\/wp-json\/wp\/v2\/tags?post=485868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}