{"id":498538,"date":"2026-01-25T22:34:07","date_gmt":"2026-01-26T02:34:07","guid":{"rendered":"https:\/\/deultimominuto.net\/en\/uncategorized\/khaby-lame-the-tiktoker-with-the-most-followers-in-the-world-sold-his-image-for-975-million-dollars\/"},"modified":"2026-01-25T22:37:09","modified_gmt":"2026-01-26T02:37:09","slug":"khaby-lame-the-tiktoker-with-the-most-followers-in-the-world-sold-his-image-for-975-million-dollars","status":"publish","type":"post","link":"https:\/\/deultimominuto.com\/en\/uncategorized\/khaby-lame-the-tiktoker-with-the-most-followers-in-the-world-sold-his-image-for-975-million-dollars\/","title":{"rendered":"Khaby Lame, the tiktoker with the most followers in the world, sold his image for 975 million dollars"},"content":{"rendered":"Khaby Lame, the most followed content creator on TikTok, starred in one of the most striking operations in the digital world after a transaction linked to his brand was finalized for 975 million dollars.\n\nThe agreement came when Rich Sparkle Holdings announced the <strong>purchase of Step Distinctive Limited<\/strong>, a company directly associated with the Senegalese-Italian &#8216;<a href=\"https:\/\/www.youtube.com\/@khabylame\" data-type=\"link\" data-id=\"https:\/\/www.youtube.com\/@khabylame\" target=\"_blank\" rel=\"noopener\">tiktoker<\/a>&#8216;, now turned into a global-scale commercial asset.\n\nOne of the most innovative points of the contract is the creation of an &#8220;AI digital twin&#8221; of the &#8216;influencer&#8217;, for which they authorized the use of their image, voice, and behavioral patterns. This technology will allow generating <strong>multilingual content<\/strong>, permanent commercial broadcasts, and <strong>virtual presence<\/strong> in different time zones.\n\n\n<h6 class=\"wp-block-heading has-text-align-center\"><strong>You can read: <a href=\"https:\/\/ab.deultimominuto.net\/entretenimiento\/khaby-lame-abandona-ee-uu\/\" target=\"_blank\" rel=\"noopener\">&#8216;Tiktoker&#8217; Khaby Lame leaves the U.S.<\/a><\/strong><\/h6>\n\n\nInvestors are betting not only on its current popularity but also on its long-term brand projection, with estimates calculating potential revenue of up to <strong>$4 billion<\/strong> annually thanks to content, licensing, and new business lines.\n\nAlthough he is famous for <strong>not uttering a single word<\/strong> in his videos, Lame built an empire based on silent reactions that connect with audiences around the world.","protected":false},"excerpt":{"rendered":"<p>Khaby Lame, the most followed content creator on TikTok, starred in one of the most striking operations in the digital world after a transaction linked to his brand was finalized for 975 million dollars. The agreement came when Rich Sparkle Holdings announced the purchase of Step Distinctive Limited, a company directly associated with the Senegalese-Italian [&hellip;]<\/p>\n","protected":false},"author":133543,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[1],"tags":[],"class_list":["post-498538","post","type-post","status-publish","format-standard","category-uncategorized"],"acf":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/phj1q1-25GW","jetpack_featured_media_url":"","dum_api":{"author_name":"Carolina \u00c1lvarez","author_image":"https:\/\/deultimominuto.com\/wp-content\/uploads\/2026\/05\/cropped-WhatsApp-Image-2026-05-26-at-5.31.57-PM-96x96.jpeg","categories_name":["Uncategorized"],"featured_media_url":null},"_links":{"self":[{"href":"https:\/\/deultimominuto.com\/en\/wp-json\/wp\/v2\/posts\/498538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/deultimominuto.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deultimominuto.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deultimominuto.com\/en\/wp-json\/wp\/v2\/users\/133543"}],"replies":[{"embeddable":true,"href":"https:\/\/deultimominuto.com\/en\/wp-json\/wp\/v2\/comments?post=498538"}],"version-history":[{"count":0,"href":"https:\/\/deultimominuto.com\/en\/wp-json\/wp\/v2\/posts\/498538\/revisions"}],"wp:attachment":[{"href":"https:\/\/deultimominuto.com\/en\/wp-json\/wp\/v2\/media?parent=498538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deultimominuto.com\/en\/wp-json\/wp\/v2\/categories?post=498538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deultimominuto.com\/en\/wp-json\/wp\/v2\/tags?post=498538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}