{"id":499298,"date":"2026-02-03T22:01:38","date_gmt":"2026-02-04T02:01:38","guid":{"rendered":"https:\/\/deultimominuto.net\/en\/uncategorized\/the-cost-of-super-bowl-lx-ads-reaches-record-figures-of-up-to-10-million-dollars\/"},"modified":"2026-02-03T22:01:38","modified_gmt":"2026-02-04T02:01:38","slug":"the-cost-of-super-bowl-lx-ads-reaches-record-figures-of-up-to-10-million-dollars","status":"publish","type":"post","link":"https:\/\/deultimominuto.com\/en\/sports\/football\/the-cost-of-super-bowl-lx-ads-reaches-record-figures-of-up-to-10-million-dollars\/","title":{"rendered":"The cost of Super Bowl LX ads reaches record figures of up to 10 million dollars"},"content":{"rendered":"\n

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MIAMI, USA \u2013<\/strong> Advertising spaces during Super Bowl LX<\/strong>, which will be played this Sunday between the New England Patriots<\/strong> and the Seattle Seahawks<\/strong>, have reached historical values, with commercials reaching up to 10 million dollars<\/strong>, while the average price for 30 seconds<\/strong> is around 8 million<\/strong>, according to data provided by the NBCUniversal network.<\/p>\n\n\n\n

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Mark Marshall<\/strong>, global advertising director at NBCUniversal, the company that will broadcast the event, stated in declarations to Bloomberg<\/em> that this average is close to the record set in the previous edition, when FOX<\/strong> held the broadcasting rights to the match.<\/p>\n\n\nThe championship game of the NFL<\/strong> will be held at Levi\u2019s Stadium in Santa Clara, California<\/strong>, a venue with a capacity for 68,500 spectators<\/strong> and home of the San Francisco 49ers<\/strong> since 2014.\n\nMarshall explained that this edition highlights advertisements from the technology, pharmaceutical, and wellness<\/strong> sectors, and revealed that almost 40% of the advertising brands<\/strong> did not participate in the previous Super Bowl, reflecting the growing commercial appeal of the event.\n\nBeyond the game and the halftime show \u2014which this year will be in charge of the Puerto Rican artist Bad Bunny<\/strong>\u2014 commercials continue to be one of the main protagonists of the Super Bowl, considered one of the most-watched television programs in the United States. Last year’s edition recorded a record of 128 million viewers<\/strong>.\n\nSeveral companies such as Pepsi, Pringles, and Bud Light<\/strong> have already begun to promote on social media previews of the commercials they will present during the game, many of them with the participation of prominent figures of American television and direct references to competing brands.\n\nMarshall also specified that those who follow the match through Peacock<\/strong>, NBC’s streaming<\/em> platform, could see different ads than those broadcast on the traditional television signal.\n\nThe Patriots-Seahawks matchup revisits the 2015 Super Bowl XLIX<\/strong>, also played in Santa Clara, where New England won 28-24 in a memorable finish, decided by an interception by Malcolm Butler<\/strong> on the last play of the game.","protected":false},"excerpt":{"rendered":"

MIAMI, USA \u2013 Advertising spaces during Super Bowl LX, which will be played this Sunday between the New England Patriots and the Seattle Seahawks,\u2026<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_dum_aida_pretitle":"","_dum_aida_subtitle":"","_dum_aida_city":"","_dum_aida_author":"","_dum_aida_caption":"","_dum_aida_captionauthor":"","_dum_aida_quote":"","_dum_aida_breakdowntitle":"","_dum_aida_breakdowntext":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[40943],"tags":[611,40231,17910,18164,41186],"class_list":["post-499298","post","type-post","status-publish","format-standard","hentry","category-football","tag-deultimominuto","tag-dominican-republic","tag-nfl","tag-super-bowl","tag-theperiodicodelatruth"],"acf":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/phj1q1-25Tc","jetpack_featured_media_url":"","dum_api":{"author_name":"EFE","author_image":"https:\/\/deultimominuto.com\/wp-content\/uploads\/2021\/08\/1200px-EFE_logo.svg-96x96.png","categories_name":["Football"],"featured_media_url":null},"_links":{"self":[{"href":"https:\/\/deultimominuto.com\/en\/wp-json\/wp\/v2\/posts\/499298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/deultimominuto.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deultimominuto.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deultimominuto.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/deultimominuto.com\/en\/wp-json\/wp\/v2\/comments?post=499298"}],"version-history":[{"count":0,"href":"https:\/\/deultimominuto.com\/en\/wp-json\/wp\/v2\/posts\/499298\/revisions"}],"wp:attachment":[{"href":"https:\/\/deultimominuto.com\/en\/wp-json\/wp\/v2\/media?parent=499298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deultimominuto.com\/en\/wp-json\/wp\/v2\/categories?post=499298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deultimominuto.com\/en\/wp-json\/wp\/v2\/tags?post=499298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}