{"id":499533,"date":"2026-02-06T17:14:52","date_gmt":"2026-02-06T21:14:52","guid":{"rendered":"https:\/\/deultimominuto.net\/en\/uncategorized\/bad-bunny-seeks-to-break-the-record-of-the-most-watched-latino-shows-in-the-us-at-the-super-bowl\/"},"modified":"2026-02-06T17:18:12","modified_gmt":"2026-02-06T21:18:12","slug":"bad-bunny-seeks-to-break-the-record-for-the-most-watched-latin-show-in-the-us-at-the-super-bowl","status":"publish","type":"post","link":"https:\/\/deultimominuto.com\/en\/uncategorized\/bad-bunny-seeks-to-break-the-record-for-the-most-watched-latin-show-in-the-us-at-the-super-bowl\/","title":{"rendered":"Bad Bunny seeks to break the record for the most-watched Latin show in the US at the Super Bowl"},"content":{"rendered":"Miami<\/strong>.- The halftime show by Puerto Rican artist Bad Bunny during Super Bowl LX, which will be played this Sunday, February 8, is expected to surpass the performance of Shakira and Jennifer Lopez at Super Bowl LIV as the most-watched Latin show in the history of television in the United States<\/strong>, according to experts.\n\nThe performance by the Colombian artist and the American artist of Puerto Rican roots was watched by 103 million viewers in 2020<\/strong>, according to Nielsen audience measurement data.\n\nHowever, it is expected to be surpassed this year by the show of Bad Bunny,<\/a> who was the most played artist on the Spotify platform in 2025.\n\n“Bad Bunny not only attracts Latinos, Spotify named him the number one artist of the year. We didn’t do all that; it was the whole world that did it<\/strong>“, said to EFE Stacie de Armas, Senior Vice President of Perspectives and Inclusive Initiatives at Nielsen.\n\n\n

Despite the criticism that the artist and the NFL have faced for the choice of Bad Bunny, including some from the American president, Donald Trump, the expert suggested that the Puerto Rican, “has long been acclaimed and adored throughout the United States<\/strong>“.<\/p>\n\n\n\n

You can also read: Bad Bunny: the Super Bowl halftime will be a great party<\/a><\/strong><\/h6>\n\n\nLast year’s Super Bowl recorded an audience of 127.7 million viewers<\/strong>, which would be enough to easily surpass the Shakira and Jennifer Lopez show, and other outstanding Latin performances.\n\nShakira and Jennifer L\u00f3pez – Super Bowl LIV (2020)<\/strong>
La Loba and JLo were the stars of the Super Bowl 2020 halftime show, which was held at the Hard Rock Stadium in Miami, and became one of the most memorable performances in recent years by bringing together two Latin stars on stage.\n\nAccording to Nielsen figures, up to 103 million viewers witnessed the choreographies <\/strong>of both, a record figure to date for a performance by a Latin artist in the United States.\n\nTopics like Shakira’s ‘Hips Don’t Lie’ or ‘Waka Waka’, and Jennifer Lopez’s ‘On the Floor’, offered the world “a powerful message of female empowerment”, according to the audience measurer.\n\nOn that occasion, other Latinos such as Bad Bunny, J Balvin, and Emme Mu\u00f1iz also participated as guest artists.\n\n\n
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