J Álvarez presents the official video for “El Boss”, one of the songs from “El Dueño del Sistema Vol. 3”, continuing the visual strategy of the project and amplifying its reach on digital platforms. “El Dueño del Sistema Vol. 3” continues to show a solid performance on digital platforms, approaching 14 million accumulated streams. During the first weekend, the project added more than 400 thousand plays, driven by the activations carried out in Colombia and the conversation generated around the launch.
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In addition to this is its presence on the Apple Music charts, where it is currently positioned at #130 in Chile, #131 in El Salvador, and #148 in Colombia, reflecting its reach in different Latin American markets. J Álvarez continued capitalizing on the release of “El Dueño del Sistema Vol. 3” with a series of activations in Colombia that reinforced his direct connection with the public and generated high attendance in different cities.– Bogotá – Listening Party
An intimate gathering with fans marked the presentation of the album, where the artist combined new songs with some of his classics, creating a close and exclusive experience around the project.
– Bogotá – Back to Back with DJ Snakpro
In a special set alongside DJ Snakpro, the repertoire of the new album merged with his greatest hits, giving way to a dynamic and highly shareable atmosphere on social media.
– Medellin – Provenza (Balcon Belisario)
A surprise appearance in one of the city’s busiest spots gathered a large crowd, between classic and new songs, reaffirming its relevance and connection with different generations
