Barna launches new undergraduate degree with international double degree: Bachelor’s Degree in Strategy and Business Analytics

Santo Domingo.- With an event that combined artificial intelligence and new technological trends in information and data analytics, Barna presented the Bachelor’s Degree in Strategy and Business Analytics, a pioneering undergraduate program in the Caribbean that combines business management, data science, and global vision to train the business leaders of the future. Following an alliance with Schiller International University, students will be able to obtain a dual international degree, significantly expanding their academic and professional opportunities globally. The event, held under the theme “Decoding the Future: The power of data in modern business”, integrated technological innovation, interactive experiences, and the presentation of this academic proposal of international scope. One of the great novelties was the participation of MIA, a virtual assistant created by Barna, who served as mistress of ceremonies, marking a milestone by becoming the first artificial intelligence host of an academic event in the Dominican Republic.

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During the agenda, an interactive data dynamic was carried out, led by Professor Liseth Valencia, academic director of Data Analytics at Barna; a presentation by Carlos Barranco, professor of innovation at Barna, on the impact of analytics and artificial intelligence; and the official presentation of the new program by Laura Sartori, Vice-Rector of Bachelor’s Degrees. The new Bachelor’s degree in Strategy and Business Analytics, with admissions already open and starting in September 2026, integrates subjects in programming, data analytics and machine learning, along with a solid training in strategic management. Its purpose is to train a new generation of leaders capable of making informed and prudent decisions based on data, anticipating trends and leading organizations with a humanistic vision in a world increasingly driven by information.