BERA Motorcycles opens its first branch in the Dominican Republic and announces national expansion

Preciosa Jimenez
3 Min Read

Santo Domingo. The company BERA Motorcycles inaugurated its first branch in the Dominican Republic this Thursday, located on Isabel Aguiar Avenue, in Santo Domingo West, officially marking its entry into the Dominican market with a proposal backed by nearly three decades of experience in the manufacturing and marketing of motorcycles.

During the opening ceremony, the company’s president highlighted that this is the brand’s first location in the country, but assured that it is part of an expansion plan that includes the opening of new establishments in different provinces of the national territory.

“This is our first branch in the Dominican Republic, but our goal is to continue growing and bring BERA to the entire country,” the executive expressed, while highlighting the confidence that the company places in the Dominican market.

As part of the strategy to attract consumers, it announced that throughout the month of August the company will offer special opening prices, with motorcycles available from RD$78,900, in addition to facilities for customers interested in purchasing one of its models.

The brand, founded in Venezuela in 1997, arrives in the country with a catalog of more than 30 models and a presence in markets such as Colombia, Chile, Peru, Ecuador, Panama, and Cuba. Its executives assured that the proposal includes a warranty, availability of spare parts, and specialized after-sales service.

As part of the inauguration, BERA Motorcycles also held its first social responsibility day in the country with the delivery of school supplies to children in the community, an initiative that, according to the company, is part of its philosophy of contributing to the development of the communities where it operates.

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The event was attended by the brand’s representative in the Dominican Republic, Rafael Soler; the general manager, Nathanael Rodríguez; the commercial manager, Mary Berlot; representatives of the business sector, clients, and special guests, while the blessing of the new facilities was conducted by Deacon Juan Rivas.

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