Santo Domingo.– Beauty is not just what is applied. It is what is chosen, what is understood, and what over time becomes a ritual. From that conviction, Beauty & Go Store inaugurates its second branch at Multicentro Churchill, raising the standard of professional beauty retail in the Dominican Republic.
With this opening, located on the first level of the establishment, within the personal care area, its arrival is not a simple expansion. It is a space that transcends shopping to become a place of discovery, guidance, and sensory encounter.
This opening also marks the beginning of a valuable strategic alliance between Beauty & Go and Grupo Ramos, a collaboration that will allow their professional brands to be brought to different branches across the country and bring an innovative offering closer to more consumers.
Today, choosing a product involves more than just making a decision. It is about understanding its benefits, exploring textures, knowing active ingredients, and building routines that respond to what the skin and hair really need. Personal care is experiencing a new era.
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“We want to transform the way people shop for beauty. That every customer leaves with more than just a product: with information, with criteria, and with the certainty that what they chose responds to a specific need,” expressed Claudine Reyes, creator of Beauty & Go Store.
Based on that vision, the store was designed under a dynamic, visual, and experiential concept, calibrated to the pace of a high-traffic establishment and the expectations of a consumer who values both convenience and guidance.
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One of the most distinctive elements of the store is the Tester Bar: an area where visitors can explore textures, scents, and finishes before making a decision. A dynamic that favors a more informed choice and a more direct connection with the brands.
Added to that are demonstrations, consultations, and activations organized together with the brands in the portfolio. The store does not just exhibit, explain, recommend, and connect each option with whoever is in front of the counter.
The space caters to two profiles that coexist without tension. The industry professional—stylist, cosmetologist, nail technician—who needs specialized supplies, new products, and technical guidance. And the end consumer, who wants to elevate their personal care with more reliable products, without having to decipher labels alone.
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For both, the team has continuous training backed directly by the brands in the portfolio, with protocols and training that ensure that every recommendation is anchored in real knowledge.
The opening at Multicentro Churchill marks the entry into a broader format. The brand is actively evaluating new locations in strategic points of the city, always prioritizing spaces that allow for maintaining the quality of service that defines it.
A ritual that is tested, understood, and chosen with confidence. That is the bet. And now it has a second address.
About Beauty & Go Store
Beauty & Go Store is a retail chain specializing in professional beauty, hair care, skincare, nail care, and other categories related to personal care. As part of Grupo Leopharma, it currently operates two branches in Santo Domingo: La Castellana and Multicentro Churchill. Its proposal connects industry professionals and end consumers with global brands, personalized advice, and valuable experiences at the point of sale.
