Santo Domingo.- Dominican Motors advances in its growth strategy with the formalization of an alliance with Auto Haus, in a move that seeks to expand its commercial reach and consolidate its positioning in a market increasingly focused on experience, technology, and value.
The agreement was signed by Sébastien Proux, general director of Dominican Motors in the Dominican Republic, and Kiko Cabrera, vice president of Auto Haus, as part of a shared vision that aims to strengthen the connection with the local consumer.
“This union allows us to respond to an environment that no longer conforms to the traditional, where the balance between design, value and proximity becomes decisive,” Proux affirmed during the signing.
The operation adds the Dominican Motors portfolio, which includes the Lynk & Co and SOUEAST brands, within the structure of Auto Haus, a consolidated player in the Dominican automotive sector, backed by a platform based on trust, the level of attention, and a deep understanding of the customer.
For Cabrera, the incorporation of these brands responds to the need to evolve the online offer in line with the automotive market. “
This alliance allows us to incorporate models with a more contemporary vision, aligned with what the user is looking for today, and to strengthen a more complete proposal“, he pointed out.
The movement responds to a clear evolution of the Dominican consumer, who today prioritizes alternatives that link design, connectivity, and accessibility within a coherent approach.
In that context, the alliance introduces a complementary offer for different profiles. SOUEAST incorporates one of the most competitive support schemes in the market, with a warranty of up to seven years or 200,000 kilometers and five years of preventive maintenance.
Lynk & Co, for its part, reinforces the segment with an accessible luxury offering, supported by Scandinavian design, advanced engineering and high safety standards, with models that have certifications such as NCAP, an international system that evaluates vehicle safety through impact tests and awards star ratings according to the level of occupant protection.
The integration between both companies allows for a more fluid journey, with specialized advice, personalized attention, and a greater capacity for support at all stages of the process, from the choice of the vehicle to after-sales service.
Behind the operation is the backing of Dominican Motors, a subsidiary of the Bernard Hayot Group (GBH), with over 60 years of experience, 19 territories of operation and more than 20,000 employees, providing international solidity, operational capacity and a vision of growth, in synergy with local knowledge and the proximity of Auto Haus.
From an industry perspective, this agreement introduces a differentiating element aligned with global trends, where dynamics and service are consolidated as determining factors in the purchasing decision.
In the medium term, both companies project this collaboration as a platform for sustained growth, focused on commercial expansion and strengthening of
brand.
