During the event, Fernando Espinal, executive vice president of Daniel Espinal, S.A.S., took a tour through the history of the company, emphasizing that since 1986 they have been an authorized distributor of Elizabeth Arden and a business partner for more than two decades in the country. He pointed out that the brand represents one of the most important pillars within the company’s portfolio, being a symbol of prestige, innovation and trust for generations of Dominican women.
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The boutique incorporates specialized cabin services, including facial hydration and treatments with equipment, allowing clients to get to know the steps and benefits of the products in a closer and more personalized way. In addition, it has trained consultants and cosmiatrists trained directly by the brand, offering a standard of service and technology comparable to international markets. Subsequently, Johana Alvarado, Trade Marketing & Travel Retail Director for Latin America, highlighted the relevance of the point of sale as a strategic axis within the brand’s omnichannel experience, emphasizing that this new space in the Dominican Republic responds to global guidelines of image, service, and excellence in retail.About Elizabeth Arden
Elizabeth Arden is one of the most recognized names in the beauty world. The brand is known for its quality, constant innovation in products, and its iconic Red Door, a symbol of luxury and sophistication. It offers a line of solutions that cover the integral beauty needs of women around the world, providing experience, service, and visible results. In the Dominican Republic, the brand is distributed by Daniel Espinal, S.A.S., consolidating a long-standing relationship in the development of the local market local.
