Santo Domingo, DR.- This Friday, July 3rd, and Saturday, July 4th, Santo Domingo once again becomes a meeting point for fashion with the celebration of the fourth edition of Fashion Freak Fest, which will take place at the Embassy Suites by Hilton Hotel. This year, the event presents the “Maison Caribe” concept, a proposal that explores Caribbean identity from a contemporary perspective that unites creativity, culture, and sophistication.
Driven by communicator and fashion producer Marielle Araujo, the festival has positioned itself as one of the main platforms for promoting creative talent in the Dominican Republic, connecting designers, brands, and entrepreneurs with new opportunities within the fashion, beauty, and lifestyle industries.
Under the concept of a “maison” as a creative house, this edition proposes the Caribbean as a territory of aesthetic expression where tradition and innovation coexist. With the motto “Wear the Island,” the experience invites us to reinterpret the Caribbean through fashion and design.
The runway schedule brings together 20 designers and brands from different countries. On Friday, NICCI SWIM, Crochet Stuff by Allison Cruz, Yenny Vásquez, Yojanna Varela, ARTYPICAL, AVO, Yohanna Gursey (USA), Jeanette Limas (USA), and Giannina Azar will present their collections. Saturday will feature Génesis Ruiz & Gina Collado, Sol Tropic Swimwear, Marisol Henríquez, MODECO by Emely Polanco, ZEAN by Ismael Rodríguez, Mundana by Dariela Castilla (Mexico), Joel Reyes, Victor y Jesse (Mexico), and Wilson Alcéquiez. The general direction of the runway shows is led by Sócrates McKinney.
The event will also feature the special participation of José Forteza, senior editor of Vogue Latin America and honorary president of Fashion Designers of Latin America (FDLA).
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Beyond the runway shows, Fashion Freak Fest 2026 incorporates an Experience Market, where various brands present activations, launches, workshops, and interactive dynamics during the two days of the event.
In terms of training, the Fashion Freak Talks program brings together conferences, panels, and talks with national and international guests. The agenda begins with the screening of the documentary “Chapter II”, by Miguel Genao and Frank Pérez, followed by the panel “Wear the Island: Fashion Designers”, moderated by Marielle Araujo and featuring the participation of Leonel Lirio, Genao and Pérez themselves, and designer Lyliana Pérez (Lyli Pé).
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The program also includes talks on beauty, image, and lifestyle given by experts and brands such as got2b, Laboratorios BABÉ, Suiphar, Neutrogena, among others. Added to this are experiences such as the Embassy Suites Experience with Stephanie Rosario, and conferences focused on education, skin health, hair, and professional development within the creative industry.
As part of the activities open to the public, the Foyer Zafiros will offer workshops and interactive experiences, ranging from tabletop art to creative beauty dynamics and product personalization.
Among the novelties of this edition, the official presentation of Fashion Freak Magazine stands out, a new editorial project dedicated to documenting trends, stories, and protagonists of the fashion and beauty sector.
The festival is supported by multiple brands and institutions from the corporate, beauty, entertainment, and media sectors. Tickets are available at the registration area of the Embassy Suites by Hilton Hotel during the days of the event.
Fashion Freak Fest 2026 invites you to experience Maison Caribe, an experience that celebrates fashion as a cultural expression of the Caribbean in a single space.
