Santo Domingo. – The first edition of PROYECTA concluded with total success in the Rowe Auditorium, where more than 250 women participated in a formative, experiential, and dynamic experience focused on image, leadership, and personal branding.
The event featured live experiences and dynamics that kept the participants connected from beginning to end, with the particular stamp of each speaker. The day had Melissa Gonell, Karla Javier and Rose Fortunato as main figures, in addition to the participation of the talented artist and actress Laura Molina as a special guest, who shared her story of growth on social media.
The prominent image consultant Melissa Gonell addressed how to build an image to lead; Karla Javier developed the theme of leadership with purpose; and Rose Fortunato, with her conference “Brand 101”, offered specific tools to build a strong personal brand on social media.
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As part of the innovative seal of this proposal, the participants also had the opportunity to get their makeup done by professional makeup artist Hectsy Rivas and then have their professional profile photos taken live, receiving their images on the same day of the event. This differentiating element turned PROYECTA into a practical and integral experience, beyond a cycle of conferences, by combining training with concrete tools for personal projection.
The activity was moderated by communicators Desirée Santos and Joanna Brea, in a proposal that left enthusiasm among the attendees, many of whom already express their expectation for a next edition.
