Mexico launches campaign to boost national consumption towards the 2026 World Cup

Mexico City.- The Ministry of Economy (SE) and the Business Coordinating Council (CCE) presented this Wednesday the campaign ‘Made in Mexico is Better Made – Let Mexicans Win’, an initiative that seeks to promote the consumption of national products and services, in view of the 2026 World Cup. In a statement, the SE specified that the guiding concept of the campaign is inspired by the pre-Hispanic ball game as a symbol of national identity, projected towards a present of pride and a future with certainty. The initiative also has the support and participation of the Mexican Football Federation (Femexfut).

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During a meeting with representatives from more than 50 companies, the head of the Ministry of Foreign Affairs (SE), Marcelo Ebrard, highlighted the joint work between the government of President Claudia Sheinbaum, the Business Coordinating Council (CCE), and the business sector to boost investment, employment, and economic development. “We are united, government and private sector, to promote and support Mexican workers and companies; ‘Made in Mexico’ demonstrates what we Mexicans can do and know how to do,” affirmed Ebrard. For his part, the president of the CCE, José Medina Mora, pointed out that in the current context, talking about growth with certainty implies confidence in what is produced in the country. “This campaign puts the quality of Made in Mexico at the center as the basis for economic development,” he said, underlining that it is “a direct invitation to raise standards, to compete with pride and to demonstrate that Made in Mexico not only meets, but competes and stands out.” Meanwhile, Femexfut president Mikel Arreola highlighted the relevance of the initiative by linking it to the social impact of football. “The football industry is very grateful to the Ministry of Economy and Secretary Ebrard for being part of the campaign in a context where the Mexican population is the second largest football fan base in the world,” he said. The campaign will be financed with private resources provided by the participating brands, whose names will be announced later, and the administration of the funds will be in charge of the private sector. However, the SE announced that it will contribute with the authorization of the use of the ‘Made in Mexico’ seal and with promotion work of the campaign and its objectives.