Santo Domingo.- The inauguration of the XXV Central American and Caribbean Games Santo Domingo 2026 sparked a broad conversation in the digital ecosystem, reaching an estimated exposure of 134.8 million, according to the results of monitoring conducted through the specialized platform Brand24.
The data reflect the impact generated around the Games on social media, digital media, and other platforms, with significant growth in conversation and, particularly, in favorable mentions.
Most of that exposure occurred on social media, where the estimated reach amounted to 110,535,832, equivalent to nearly 82% of the total. Another 24,301,888 corresponded to reach outside of social platforms.
One of the most prominent indicators corresponds to the sentiment generated around the Games.
Another relevant indicator is the spontaneous participation of the audiences.
The data evidences the Games’ ability to generate conversation beyond institutional accounts and formal media coverage, with thousands of users joining in the dissemination of images, comments, videos, and reactions related to the event.
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Digital exposure takes on particular relevance as it occurs in a context of organic content circulation, driven by the conversation generated around the Games and their opening ceremony.
Advertising value
Brand24 further estimated the Advertising Value Equivalency (AVE) of the exposure obtained at US$15,733,768, an indicator that recorded a growth of 203%.
AVE is an estimate used to gauge how much exposure comparable to that obtained through monitored mentions and content could represent in advertising terms. The report also gives the analyzed conversation a Presence Score of 69 out of 100. This indicator seeks to measure the digital presence and notoriety achieved by the monitored topic.
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The results show that the impact of the Santo Domingo 2026 opening ceremony transcended the stage of the ceremony and its conventional broadcast to become a large-scale conversation in the digital space.
The volume of content produced by the users themselves reflects the interest sparked by the start of the main multi-sport competition in Central America and the Caribbean.
The XXV Central American and Caribbean Games bring together thousands of athletes and delegations from the participating countries and territories in the Dominican Republic, in an edition of special historical significance as it is being held in the year of the Games’ centenary.
The competitions following the opening ceremony now offer the opportunity to extend the impact achieved at the opening and turn the initial interest into a sustained conversation throughout the entire sporting event.
