“Insignia represents the evolution of our product portfolio and our determination to accompany our clients at every stage of their lives. With this new card we reaffirm that innovation and proximity are pillars of our strategy”, highlighted Iderlyn Soto, Vice President of Strategy and Innovation at Banco Caribe.
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With Insignia, Banco Caribe redefines the experience of its premium clients through the launch of the Insignia Circle, a community that combines sophistication, innovation, and tangible benefits oriented towards the integral well-being of people, in response to the needs of a modern, active, and globally-minded generation. “This Circle is an exclusive community for our cardholders, which connects the financial with the experiential through access to experiences that include travel, gastronomy, sports, culture, and wellness,” explained Santa Méndez, senior director of Payment Methods. “With the new Insignia card, together with Banco Caribe, we present a new way of understanding high-profile banking in the Dominican Republic. This card was created for a generation that values exclusivity, but also seeks purpose and innovation. From global access to VIP lounges to an international Concierge available 24/7, every detail of Insignia reflects Visa’s vision of accompanying our clients with technology, security, and experiences that truly enrich their lives,” Gustavo Turquia, General Manager of Visa Dominican Republic. The new Insignia card is now available through all Banco Caribe channels, for both current and potential clients, and is part of the strategic innovation and customer experience plan that the institution is promoting to strengthen its position in the Dominican financial system.
