New York. — The businesswoman, publicist, and CEO of La Mundial Media, Ivón G. Espinosa, announced in an official statement the details of the expected participation of the “I Love Dembow” float in the Gran Parada Dominicana del Bronx, marking its second consecutive year within one of the most important cultural events of the Dominican diaspora in the United States.
One of the most contagious and representative rhythms of the new urban generation, dembow, will once again be felt strongly in the streets of the Bronx, bringing its energy, identity, and musical evolution to thousands of attendees.
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The “I Love Dembow” float, produced by La Vie Media LLC, will be presented as a tribute to the urban genre that has revolutionized Latin music from its roots in the neighborhoods of the Dominican Republic to its positioning on international stages.
The parade will go down the emblematic Grand Concourse avenue next Sunday, July 26, becoming a platform for visibility for emerging artists and key figures of the movement.
The official driving of the float will be in charge of two well-known key figures from the urban media Sergio Toribio (“Chocolate Radio”) and Giselle Jorge (“La Perris”).
In addition, it will feature the participation of Rodrigo Films, YK It’s Junna, Lito Kirino, Jesus Brillo, Bigoblin, DJ Bone and Ebenezer Guerra.
“Dembow is identity, it’s culture, and it’s evolution.” During the statement, Iván G. Espinosa highlighted the importance of this initiative. “Dembow is not just music, it’s a cultural expression that represents an entire generation. With ‘I Love Dembow’ we seek to take that Dominican pride to one of the most important showcases in the world.”
The participation of this float reaffirms the growth of dembow as a global phenomenon and its impact within the Latino community in the United States, especially in the Bronx, considered one of the cultural epicenters of the Dominican diaspora.
With this second consecutive participation, La Mundial Media continues to position the I Love Dembow brand as a key platform in the international projection of Dominican urban talent.
The “I Love Dembow” float promises to be one of the most vibrant moments of the day, solidifying dembow as an unstoppable force within Latin culture and taking the Dominican flavor to the highest level of the international stage.
