¿Tired of internal ads? The new YouTube Premium button that ‘cleans’ videos for you

YouTube Premium is known for offering ad-free viewing, background playback, and downloads for watching videos offline.

However, the platform has a function that changes the experience of those seeking to avoid not only external advertising, but also the promotional segments integrated into the videos themselves: it is about “Jump Ahead”, a tool designed to automatically skip the least viewed and most ignored parts by users.

Until now, many creators incorporated sponsor ads directly into their videos. These blocks, unlike traditional advertising, could not be blocked or removed, even for YouTube Premium subscribers. Therefore, although payment removed the ads inserted by YouTube, the internal promotional segments were still present, interrupting the viewing experience.

The “Skip” function uses the platform’s intelligence and analysis of user behavior. YouTube displays a heat map on the progress bar of each video, indicating the most and least played moments. The new tool automatically detects the segments that most viewers usually skip, and offers the option to advance directly to the next most viewed part, with a single tap or click. We recommend reading: In practice, this means that, when a sponsored segment is presented — those that are usually skipped by the majority—, “Skip” allows you to avoid it effortlessly, almost always arriving at the instant when the main content of the video resumes its course.

How to activate and use “Fast Forward” on different devices

The functionality is available on mobile phones, computers, and televisions, although its activation varies depending on the device:

• On mobile: When watching a video and detecting a segment that is usually skipped, simply double-tap on the right side of the screen. If you are in the middle of a sponsored block, the “Skip” option will appear in the lower right corner; by tapping it, the video automatically advances to the next relevant part.
• On computers: During playback, simply press the right arrow key or the “L” key to fast forward. If the video is in a section identified as commonly skipped, the “Skip” button will appear, which can be activated before it disappears.
• On televisions: When using the remote control, you must press the right arrow to display the progress bar. If there is an identifiable segment, a white dot will appear on the bar. By pressing the right arrow again, you skip directly to the end of the segment, and the television displays the message “Skipping commonly skipped section”.

Is it available in all videos?

Not all videos have the “Skip ahead” option. For the tool to work, YouTube needs enough information about viewers’ behavior. This requires the video to be somewhat old and have a relevant volume of views to generate the heat map.

Therefore, recently uploaded videos, those with few views or live streams do not usually activate this function. However, most popular videos and those with a significant audience already have this option available.

A step forward for users, a challenge for creators

The arrival of “Adelantar” represents an advantage for those seeking a truly interruption-free experience, as it allows skipping both external advertising and sponsored internal segments. In this way, users of YouTube Premium enjoy a smoother and more personalized consumption, choosing when and how to interact with promotional content. For creators, the tool poses a challenge. The sponsor blocks are, in many cases, the main direct source of income, and the ease of skipping them could reduce their impact. Even so, the final decision rests with each viewer, who can choose to watch these segments if they wish. Also

The Future of Premium Experience on YouTube

With “Skip”, YouTube Premium reinforces its commitment to offering a differential service adapted to the preferences of its audience. The function saves time, improves satisfaction and brings the platform even closer to a model without any kind of ads, at least for those who choose to pay for it. The tool is in full expansion and it is expected that, over time, it will reach more videos and continue to improve, reaffirming YouTube’s commitment to the user experience.