Santo Domingo.– The Dominican Association of Commercial Communication Companies (ADECC) announced the celebration of the third edition of the Effie Summit Dominican Republic, considered the main meeting on marketing effectiveness in the country, which will be held on July 28 at the auditorium of the Pedro Henríquez Ureña National University (UNPHU).
The activity, which is part of the seventh edition of the Effie Awards Dominican Republic, will have as its central theme “From Data to Results: How to Build Marketing that Works”, with the purpose of analyzing how information, strategy, and creativity can be translated into measurable results for companies.
The organizers reported that the meeting will bring together more than 300 professionals from the fields of marketing, advertising, communication, academia, and business, who will participate in conferences, panels, and exchange spaces on the trends that are shaping the industry.
ADECC’s executive director, Claudia Montás, stated that the goal of the event is to provide tools for organizations to turn available data into strategic decisions that drive brand growth.
“Marketing is evolving at an unprecedented speed. Today, organizations have more information than ever, but the real differentiator lies in the ability to turn that data into strategic decisions that generate results,” he/she expressed.
International speakers
The agenda will feature the participation of international experts such as Giovanni Stella, entrepreneur and former CEO of Google Colombia; Stefani Chambers, brand strategy specialist; Mario Taglioretti, from Publicis Impetu, and Pablo Rego, Marketing Manager of Grupo Tienda Inglesa, from Uruguay.
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Likewise, executives and specialists from the Dominican market will address the main challenges and opportunities facing the commercial communication and marketing industry in the country.
Boosting emerging talent
As part of the new features of this edition, ADECC will present Effie NextGen, a program aimed at university students of communication, advertising, and marketing, with the goal of bringing them closer to international trends in the sector and strengthening the link between academia and the industry.
The Effie Summit is part of the official program of the Effie Awards Dominican Republic, an initiative organized by ADECC under license from Effie Worldwide, which recognizes marketing campaigns with the greatest effectiveness and impact on brand results.
