Santo Domingo. – Banco de Reservas obtained seven awards in the seventh edition of the Effie Awards Dominican Republic 2026, a competition that recognizes the most effective advertising campaigns in the marketing and communications industry in the country.
The entity received two gold awards. The first was for the “The Power of Gossip” campaign, by Credimás, winner in the Influencer Marketing category, developed by the agency Switch Havas. The second corresponded to “It’s Worth It,” by Expohogar Banreservas, which took first place in the Finance & Banking category, carried out by the agency Outstanding.
Likewise, Banreservas obtained three silver awards in the Finance & Banking and Media Content Partnerships categories. The “The Power of Gossip” campaign received two recognitions, while “Clear Accounts” obtained one award, standing out for the effectiveness of its communication strategies and its impact on the target audience.
In addition, the institution won two bronze statuettes. One went to the campaign “How Expo Fomenta Pymes BR became the platform for SMEs in the DR,” in the Sustained Success category, developed by Dentsu Dominicana. The other was for “The idea that moved the most people,” for Expomóvil Banreservas, recognized in the Media Innovation category: Emerging, new, and existing channels, carried out by Switch Havas.
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The awards were received by Alieska Díaz, Senior Executive Administrative Vice President, and Yubelkis Ramírez, Vice President of Marketing, during the ceremony organized by the Dominican Association of Commercial Communication Companies (ADECC), in which the most effective campaigns developed between January and December 2025 were recognized.
The campaigns were evaluated by a multidisciplinary jury made up of more than 150 professionals from the fields of communication, marketing, and advertising, who participated in a deliberation process to select the winners of this edition of the awards.
Vice Presidency of Communications and Social Responsibility.
August, 2026.
