Asociación Cibao wins Effie Awards for brand transformation

Asociación Cibao was recognized with a Bronze Effie Award Dominican Republic in the Brand Revitalization category, for the results achieved from the implementation of its new corporate identity, presented last year as part of its institutional transformation process.

Considered among the most prestigious awards in the marketing and advertising industry, the Effie Awards distinguish strategies that demonstrate verifiable business results through an effective combination of planning, creativity, execution, and impact.

The award obtained by Asociación Cibao validates the impact of an initiative that transcended the visual renewal of the brand to become a strategic evolution of the institution. The project allowed for strengthening its positioning, updating its brand expression, and consolidating a value proposition more aligned with the expectations and needs of its customers.

“This recognition confirms that the most successful strategies are those that generate results for people and for the business. We feel deeply proud of this achievement, because it reflects the commitment, vision, and innovation capacity of our teams,” expressed Ninoska Suárez, Vice President of Marketing at Asociación Cibao.

Likewise, Marjorie Benoit, Second Vice President of Advertising and Promotion and project leader, highlighted that the award constitutes a validation of the work carried out throughout the brand transformation process. “The evolution of our corporate identity was the result of a shared vision and a collective effort aimed at strengthening the connection with our clients and reaffirming who we are as an institution. This recognition belongs to all the people who made that journey possible.”

The winning project was developed through the joint work of multidisciplinary teams from all areas of the organization and led by the brand team, composed of members from the Vice Presidency of Marketing and the Vice Presidency of Communications and Sustainability, together with important strategic partners such as FutureBrand, McCann Santo Domingo, and Newlink.

This recognition reaffirms the capacity of Asociación Cibao to drive initiatives that combine strategic vision, innovation, and a results-oriented approach, while strengthening the positioning built from its brand transformation. The institution will continue to develop proposals that elevate the experience of its customers and contribute to generating sustainable value for people, communities, and the country.