Asonahores drives investments in sports tourism at its Tourism Investment Forum 2025

Carolina Álvarez
3 Min Read
Santo Domingo.– The Hotels and Tourism Association of the Dominican Republic (Asonahores) held the 2025 Tourism Investment Forum, an edition marked by a strategic focus on sports tourism, a sector identified as one of the main opportunities for diversification and attracting capital for the coming years. The event brought together authorities, entrepreneurs, sports organizations, and national and international experts in a space aimed at defining the roadmap to position the country as a regional leader in sports, international events, and specialized infrastructure. In his keynote speech, Juan Bancalari, president of Asonahores, highlighted the importance of diversifying the tourism offer to sustain the historic growth that the Dominican Republic is experiencing.

“A key factor for the strength of a tourist destination is its diversification. Our country today exhibits a formidable sustainable growth of tourist activity, consolidating itself as one of the main engines of the national economy,” he affirmed.

Bancalari emphasized that the development of sports tourism opens up a scenario of opportunities for investors. “This panorama represents a great and attractive investment opportunity for those who decide to bet on sports tourism… Betting on the Dominican Republic is always a success and sports tourism is part of our future development and diversification,” he added.
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Asonahores Executive Vice President, Aguie Lendor, emphasized that this edition of the forum seeks to raise the level of analysis and outline concrete routes for public-private collaboration.

“It is a meeting designed to promote strategic reflection, public-private collaboration, and technical analysis on the opportunities offered by Dominican tourism. In this edition, a particularly relevant axis calls us: sports tourism,” he expressed.

Lendor highlighted the economic, social, and urban impact of this segment. “Sports tourism is today a fundamental engine for economic development… The Dominican Republic is in exceptional conditions to position itself as a regional benchmark. This forum seeks to transform that possibility into a concrete route of work, investment, and future,” he pointed out. The Asonahores Tourism Investment Forum was sponsored by the Ministry of Tourism, Grupo Punta Cana, THERRESTRA, Banco BHD, ADAFP, Banco Popular, Banreservas, Altio, United Capital, CODELPA, Grumasa, El Embajador a Royal Hideaway Hotel, Casa de Campo, Banco Lopez de Haro, Hyatt Inclusive Collection, Hospitality Management Solutions, Runners Adventures, Meliá Hotels, Arajet, Excel and Seguros Reservas.
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