Santo Domingo. – The launch of Beauty Fest Olé 2026 was marked by an approach that transcends offers and great prices, by putting at the center of the conversation the emotional burden that women face, as highlighted by Joelí Suriel, Marketing and Communications Manager of the Olé Group during the activity.
In the event, held by Hipermercados Olé at its branch on 27 de Febrero Avenue, Suriel explained that this year’s proposal seeks to elevate the experience of the clients, integrating not only discounts, but also spaces for reflection and learning through talks and activities throughout the month of May.
“The experience goes beyond the offers. We want to create a space where women can feel identified, valued, and accompanied in their daily reality,” said Suriel, referring to the evolution of the festival’s concept, which includes a multi-day beauty convention with continuous programming.
The executive assured that one of the main focuses of this edition is to make visible the role of women in society and the multiple responsibilities they assume, pointing out that, despite these burdens, many continue to give their best in every aspect of their lives.
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In that context, Suriel introduced the concept of “emotional beauty,” explaining that the demands of daily life such as the roles of mother, professional, friend, or entrepreneur can limit the time and willingness for self-care, affecting the way many women perceive themselves.
Finally, she indicated that the initiative seeks to motivate women to recognize that reality without ignoring it, but also to prioritize spaces for personal care, understanding them as a necessity and not as a luxury, within the integral proposal of Beauty Fest Olé 2026, which will extend throughout the month of May in all its branches.
