The congress, which will be held from August 26 to 28 in a hybrid format, will bring together more than 30 national and international experts to analyze the future of photojournalism, strategic visual communication, and the impact of artificial intelligence on content production.
Punta Cana, D.R. – The Dominican Republic will host the 1st International Congress of Photojournalism and Strategic Visual Communication (FOTOCOM 2026), a meeting that will take place from August 26 to 28, 2026, in a hybrid format and will bring together more than 30 national and international experts to discuss the challenges, trends, and innovations that are redefining visual communication in the digital age.
The initiative is organized by the strategic experiences platform EVENTS by JJP, in co-organization with JJP Public Relations, and was created by communication strategist José Joaquín Pérez with the purpose of strengthening professional training, promoting the exchange of knowledge, and boosting the development of photojournalism and strategic visual communication in the Dominican Republic and the region.
FOTOCOM 2026 was officially presented during an event held at the restaurant La Nena Punta Cana, which was attended by media representatives, journalists, communicators, photographers, strategic partners, and special guests.
The presentation was led by the Spanish communicator and actress Carmen Borja, who served as the master of ceremonies, while the musical ambiance of the event was the responsibility of the multifaceted Russian DJ Yuliya Akimenko, who provided a dynamic and elegant atmosphere to the activity.
During the activity, José Joaquín Pérez, founder, creative director, and general producer of FOTOCOM 2026, highlighted that the congress emerges as a response to the accelerated transformation that communication is experiencing and the growing prominence of the image in the way people inform themselves and engage with content.
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“Communication has changed, and imagery now leads the way we inform and connect with audiences. FOTOCOM was born to promote higher visual quality in the media, in response to the accelerated growth of visual content consumption and the new challenges posed by digital communication and artificial intelligence,” stated Pérez.
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Under the slogan “Journalism is visual, digital, and strategic,” FOTOCOM 2026 seeks to become a space for analysis, professional development, and knowledge exchange regarding the present and future of visual communication.
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Representing the international exhibitors, the speaker, author, chef, and founder of the Chef Planning platform, the Spaniard Víctor Rocha López, highlighted the value of FOTOCOM as a space for the exchange of knowledge, experiences, and collaboration to strengthen visual communication and photojournalism in the region.
“It is an honor to be part of an initiative that is committed to training, innovation, and the exchange of knowledge. FOTOCOM will contribute to the growth of photojournalism and visual communication in our region,” expressed Rocha López.
The academic program will include more than 20 specialized conferences, three discussion panels, roundtables, forums, and networking spaces aimed at strengthening professional training, promoting innovation, and fostering collaboration among journalists, photographers, communicators, academics, content creators, and specialists from different areas linked to visual communication.
The organizers project the participation of more than 300 in-person attendees during the opening day and an audience of over 1,500 virtual participants in the subsequent sessions, consolidating FOTOCOM as a reference space for the analysis and development of strategic visual communication in Latin America and the Caribbean.
Opening of the congress
The hybrid opening day of FOTOCOM 2026 will be held on Wednesday, August 26, from 8:00 a.m. to 6:00 p.m., at the Dr. Leonel Rodríguez Rib Auditorium of APEC University (UNAPEC), in Santo Domingo. The program will combine in-person participation with virtual streaming to expand the reach of the event.
During this first day, keynote speeches, panel discussions, special recognitions, talks, and networking activities will take place, marking the official start of the congress. The sessions on August 27 and 28 will be held entirely in a virtual format, allowing for the participation of speakers and attendees from different countries in Latin America and the Caribbean.
FOTOCOM 2026 is supported by institutions and companies committed to strengthening visual communication and professional training. Among them are APEC University (UNAPEC), sponsor of this first edition and host of the opening day; Priority Courier, Chef Planning, David Sosa, La Nena Punta Cana, Tinkko Coworking & Flex Office, Periódico Hoy, Grabo Estilo, El Nuevo Diario, Fibex Telecom Dominicana, El Caribe, CDN, Arbaje Soni, Café Santo Domingo, Behind RD, Altacopa, La Crónica, Akina Eternal, Máximo Ramírez Photography, Chalas Auto Sales, Prioriza RD, AIP Breast Prevention & Care, Premium Class Modeling Academy, Fernando Celeste Creador Digital, Guía Empresarial RD, Star Products, Hábitos Poderosos by Yajaira Antonio, Inspiran Editorial Media Group, Leonardo 5th Avenue RD, Jardín Constanza, Nelsy Pérez, Mujeres Marketeras LATAM, Mujer SDE, Rita Pérez Design Studio, Muy Versátil, Censo Turístico, Bávaro Magazine, SODOMEDI, Punta Cana Hits, OC newspaper, Fundación Manos Surcadas RD, and the School of Arts and Communication at APEC University (UNAPEC). These organizations have joined this initiative with the goal of contributing to the strengthening of photojournalism, strategic visual communication, and the training of professionals in the sector in the Dominican Republic.
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Registration
Participation in FOTOCOM 2026 will be free of charge. Those interested can obtain more information by calling 809-762-4436, writing to the email eventsbyjjp@gmail.com, or through the official Instagram account @eventsbyjjp.
About FOTOCOM
FOTOCOM is the International Congress of Photojournalism and Strategic Visual Communication, an academic and professional platform created to promote the exchange of knowledge, innovation, and the strengthening of visual communication. Through a hybrid format, it brings together journalists, photographers, communicators, academics, content creators, students, and specialists to analyze the trends, challenges, and opportunities that are redefining the role of the image in journalism, communication, and digital platforms.
Its mission is to promote excellence, innovation, and the exchange of knowledge among professionals, academics, and students, fostering higher quality visual communication and contributing to the strengthening of the image ecosystem in Latin America and the Caribbean.
