SWITZERLAND.-Dominican businesswoman and personal brand creator Evelyn Contreras presented the “Styling with Purpose” experience in Switzerland, an initiative conceived to promote the integral transformation of women through the strengthening of their identity, self-esteem, and personal leadership.
The meeting brought together more than 40 businesswomen and entrepreneurs from different Swiss cities, as well as special guests who arrived from Milan, Italy, in a day dedicated to growth, inspiration, and connection among women leaders.
Conceived as a comprehensive experience for personal growth and development, the initiative addressed topics related to self-love, authenticity, entrepreneurial mindset, and the importance of reconnecting with one’s individual essence amidst the multiple responsibilities that women take on in their personal and professional lives.
The event featured the special participation of Steffi Frías, an entrepreneur based in Connecticut, who shared valuable reflections on the discipline, vision, and strength necessary to develop successfully in the business world.
One of the inspiring moments of the meeting was led by the Dominican psychologist, psychotherapist, health journalist, and broadcaster Aimée Alcántara, who connected deeply with the attendees through a lecture focused on self-love, emotional health, and the importance of healing to build a solid self-esteem.
More Read
We recommend reading: Ana Jacqueline Ureña gives a lecture on female self-esteem in the digital age at UASD San Juan
Another of the most significant moments was the “Transformation Runway.” During this dynamic, several participants experienced a conscious styling process designed to help them step out of their comfort zone and project an image more aligned with their essence, confidence, and life purpose.
As part of the experience, the Evelyn Contreras community was also officially presented, a platform aimed at offering training, meetings, and support programs focused on the personal, emotional, and professional growth of women who wish to strengthen their identity and build a life with greater purpose.
More Read
During her speech, the businesswoman highlighted that this initiative arises from her desire to positively impact the lives of other women by using styling as a tool for transformation, confidence, and empowerment.
“This is not born from superficial fashion. It is born from the intention of reminding every woman of the value she has, even when she has spent years forgetting about herself to take care of everyone else,” expressed Contreras.
The conceptual, narrative, and visual development of the launch was led by Enmanuel Encarnación, brand strategist and creative director at Creative Empire, responsible for building the Contreras brand identity, communication, and experience.
The experience was made possible thanks to the support of strategic allies from the areas of beauty, wellness, gastronomy, and artisanal production, adding value to a day conceived to inspire, connect, and transform lives.
