Santo Domingo – Political scientist and professor Yosbert Vásquez pointed out that the collapse of most electoral projects is not due to a lack of economic resources or publicity, but to a structural disconnection between the campaign design and the reality of the political terrain.
In his most recent analysis of the behavior of campaign teams, Vásquez argues that the most common mistake is “confusing desire with reality”, basing decision-making on intuitions or optimistic scenarios instead of a rigorous analysis of the situation.
Carlos Matus’s model as a solution
The academic highlights Situational Strategic Planning (PES), developed by the economist Carlos Matus, as the indispensable tool for understanding politics as a complex system of interaction.
According to Vásquez, an effective campaign must accurately address three key elements: Identification of actors: Who really influences the scenario. Existing conflicts: The tensions that move the electorate. Correlation of forces: The real capacity for dispute against the adversary and Weak diagnoses and lack of listening.
The note emphasizes that many campaigns fail when trying to “copy and paste” strategies from other contexts or when focusing on empty slogans that do not answer the voter’s fundamental question: What real problem am I experiencing today?
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“The difference between a mediocre and an effective campaign is not in the budget, but in the ability to understand that the adversary also has a strategy and that the media respond to specific interests,” concludes the political scientist.
Vásquez invited the political teams to abandon “planning from fantasy” and adopt a scientific and strategic method that allows them to react in time to crises and optimize resources in key territories.
