Santo Domingo, R.D. – Hundreds of people crowded the facilities of Hipermercados Olé this Friday afternoon during the launch of the Beauty Fest Olé 2026, turning the space into the epicenter of beauty and well-being in the Dominican capital.
From early hours, the flow of attendees was constant, reflecting the great expectation that this event generates each year. People from different sectors of Santo Domingo gathered to experience this traditional fair, recognized for combining attractive offers with spaces for personal connection.
Long lines and a strong female presence were observed around the establishment. Many of the attendees were motivated both by the discussion “The weight of your emotional baggage” and by the special discounts on beauty, personal care, and hair products, available throughout the month of May.
During the coverage of
De Último Minuto, several participants agreed that the Beauty Fest Olé has become a tradition. They highlighted that the prices, promotions, and gifts make this fair an experience difficult to match in the local market.
In addition to the commercial component, the attendees valued the community environment that is generated, where women share, support each other, and enjoy the activations of the different participating brands.
This year, Hipermercados Olé seeks to transform its customers’ experience with special offers throughout May in the beauty, personal care, and hair care categories, while also promoting spaces for personal reflection.
The initiative includes the discussion “The weight of your emotional suitcase”, which addresses issues such as social pressure, imposed expectations, the impact of social networks and personal healing processes, according to Joelí Suriel, Marketing and Communications manager of the group.
