PUCMM analyzes the management of Corporate Affairs in its 5th Corporate Communication Conference

Santo Domingo.– The School of Communication of the Pontificia Universidad Católica Madre y Maestra (PUCMM), Santo Domingo campus, inaugurated the 5th Corporate Communication Conference PUCMM 2025, an academic space for exchange, research, and updating on the trends and challenges of institutional communication in the country and the region. The activity, which takes place on October 22nd and 23rd, 2025, is carried out virtually due to the effects of the passage of storm Melissa through Dominican territory, and can be followed live through the Zoom platform and the School’s social networks: @ExpresatePUCMM on Instagram and YouTube. The inaugural act featured words from the academic vice-rector of PUCMM, engineer Julio Ferreira, who highlighted the relevance of the Conference as a space for connection between academia, research, and professional practice. For her part, Dr. Ana Bélgica Güichardo, director of the School of Communication at the Santo Domingo campus, thanked the attendees for their participation and highlighted that the event “has established itself as an update platform with a focus on the human being and communication sustainability.”

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The inaugural conference was led by Josefina Navarro, Senior VP of Corporate Communications and Social Responsibility at Banco BHD, under the title “Corporate Affairs: Corporate affairs as a pillar of institutional sustainability.”

In his presentation, Navarro contextualized the function of corporate affairs today, reviewed the evolution of the profession, and presented the success story of Banco BHD, highlighting its role in business sustainability.

During the event, Gloria Zacarias, president of the Professional Association of Communication Directors of the Dominican Republic (ASODIRCOM), valued the trajectory of the Conference and the importance of academic study on the state of Corporate Affairs in the country.

Thematic axes and event development

Under the slogan “Corporate Affairs: Corporate affairs as a pillar of institutional sustainability”, the Conference brings together experts, managers, teachers and researchers from the business and academic fields, who share strategies, learnings, best practices and innovative tools for the modern management of public and corporate affairs.

Dr. Güichardo explained that the Conference seeks to “strengthen the training of future corporate communication professionals through practical and reflective experiences, focused on ethics, sustainability, and communication leadership.”

Academic Innovation and Projection

Among the novelties of this edition, the official podcast of the Conference stands out, where students interview experts in corporate affairs, strengthening the link between theory and professional practice. La Jornada is backed by important sponsors from the business sector, including: Seguros Universal, AES Dominicana, Banco Popular Dominicano, Grupo Ramos, Asociación Popular de Ahorros y Préstamos (APAP), Consorcio Energético Punta Cana–Macao (CEPM), Empresa Generadora de Electricidad Haina (EGEHAINA), Cooperativa La Telefónica, How to Be a Brand, and Newlink Dominicana. Finally, Dr. Güichardo emphasized that the PUCMM Corporate Communication Conference is unique in its kind in the Dominican Republic, reaffirming the university’s commitment to academic excellence, professional updating, and the integral training of future corporate communicators.