ProDominicana boosts export competitiveness with a focus on market diversification

Santo Domingo. – The Export and Investment Center of the Dominican Republic (ProDominicana), in conjunction with Banco Popular Dominicano and the Global Export Network (RGX), held the meeting “Export Competitiveness: How to diversify markets and compete globally”, a space aimed at strengthening the capabilities of the Dominican export sector in the face of the challenges of international trade. The day began with welcome remarks from the executive director of ProDominicana, Biviana Riveiro, who highlighted the importance of creating spaces that function to generate knowledge, connect opportunities and strengthen the strategic vision of the export sector. Riveiro highlighted the recent performance of the export sector, noting that during the January–March 2026 period, exports from the Dominican Republic reached USD 3,738.6 million, according to data from the Central Bank of the Dominican Republic. In addition, he indicated that these results demonstrate resilience and the potential of the national exportable supply, which continues to position itself in strategic markets such as the United States, Canada, Haiti, India, Puerto Rico, the Netherlands and China, reflecting a sustained diversification of export destinations.

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“Strengthening export competitiveness is not an option, but a necessity to ensure the effective insertion of our companies in global trade. From ProDominicana, we reaffirm our commitment to continue supporting exporters in their internationalization process, providing tools, strategic information and access to new business opportunities,” he expressed. Furthermore, the director of RGX, Diego Frediani, presented the Sustainable Export Competitiveness Index, addressing the main gaps and challenges of the sector. “The Dominican Republic has great export potential, but it is essential to continue closing gaps in competitiveness, especially in human capital, innovation and adaptation to the demands of international markets,” he pointed out. Frediani also highlighted the importance of market diversification in a challenging global context. “Identifying international demand, using digital tools, e-commerce and artificial intelligence, along with quality certifications, are determining factors for achieving successful insertion into global trade,” he stated. In financial matters, the Vice President of Specialized Products of Banco Popular, Jorge Luis Arias, highlighted the role of financing as an enabler of export growth. “Access to adequate financial tools allows companies to strengthen their productive capacity, innovate, and compete in international markets with greater added value,” he indicated.

To conclude the event, the export director of ProDominicana, Segismundo Morey, presented the services and support platforms for exporters, highlighting the institutional accompaniment. “From ProDominicana we work to provide companies with access to market intelligence, technical advice and promotion spaces that allow them to expand their international presence”, explained

Morey highlighted the relevance of promoting a strategic vision of Dominican foreign trade. “Export competitiveness is a fundamental pillar for the sustainable economic growth of the country. Strengthening our productive and insertion capacities in international markets is key to continue generating opportunities,” he expressed.