IAPA President calls on media to lead the digital transformation driven by artificial intelligence

Miami.- The president of the Inter American Press Association (IAPA), Pierre Manigault, stated that the media is going through a decisive moment and must assume a leadership role in the face of the transformation that artificial intelligence is causing in the journalistic industry.

Upon inaugurating the SIPConnect 2026 conference, Manigault maintained that innovation can no longer be seen as an option, but rather as an essential component to guarantee the sustainability of media and strengthen its ability to inform in an increasingly competitive and technological environment.

The IAPA president highlighted that the meeting was conceived to help journalistic organizations anticipate the changes the industry is experiencing, share experiences, and learn about tools that allow for adaptation to a new reality marked by artificial intelligence, the evolution of audiences, and the transformation of business models.

Manigault pointed out that the media faces the challenge of incorporating new technologies without abandoning the fundamental principles of journalism, such as credibility, fact-checking, and a commitment to freedom of the press, pillars that he considered indispensable for maintaining audience trust in the digital age.

Likewise, he highlighted the importance of media companies exchanging knowledge and developing joint strategies to face the challenges posed by artificial intelligence, from content production to the economic sustainability of newsrooms.

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We recommend reading: With AI as the central focus, SIPConnect 2026 begins

The SIPConnect 2026 conference, held from July 28 to 30 in Miami, brings together media executives, journalists, and innovation specialists from various countries to analyze the impact of artificial intelligence on journalism, the development of new news products, and opportunities to strengthen the industry in the coming years. Speakers include Infobae CEO Daniel Hadad, as well as representatives from Google, YouTube, the Reuters Institute, and other international leaders in the sector.