New York.- The social network Instagram changed its name logo this Thursday after a decade, with a more simplified and italicized font to “refresh” its identity, according to its director, Adam Mosseri.
“The ‘wordmark’ (‘name logo’) above the ‘app’ hasn’t changed in ten years, so it was time to refresh it. Cleaner and more modern, with references to the original and to the simplicity and art that always made it Instagram,” said Mosseri on his account on the platform.
Reactions to Instagram’s change
The executive did not make reference to the logo of the application itself, the famous square with a camera lens on a purple and orange gradient background, which accompanied the previous graphic identity of its name.
Mosseri also shared the new logo of the name on the social network Threads, integrated into Instagram and also owned by the tech company Meta, adding that he wanted to know the “hot takes” of the users, many of whom were mocking the typography.
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“Is it just me or does it read Instagzam?”, said one user, pointing out the similarity between the letter r and a z, while others read “Instaguam” or “Instagzam”. Others seemed happy or nostalgic, commenting that it was “the end of an era”.
