Despacito, the global hit by Luis Fonsi and Daddy Yankee is recognized by Billboard as the song of the century, solidifying its place as the greatest Latin musical phenomenon of all time.
Launched in January 2017, the song broke language barriers and redefined the reach of Latin music in the world. The song remained 56 weeks at #1 on Billboard’s Hot Latin Songs chart, a record that, eight years later, has still not been surpassed by any other song.
The official video continues to be the most viewed in YouTube history, with nearly 9 billion views. Its success crossed cultural and geographical borders, inspiring versions and translations in more than 60 languages, from English and French to Arabic, Japanese, and Swahili, confirming its truly global impact.
With this distinction, Billboard reaffirms that Despacito not only marked an era in Latin music, but also became the universal anthem of a generation, opening the doors to a new wave of Latin artists and leaving an indelible mark on the history of music.
Periodista con experiencia en producción audiovisual y creación de contenido para marcas. Egresada de la UCSD en la carrera de Comunicación Social y estudiante de término de la maestría en Ciencias Políticas y Políticas Públicas.