BHD celebrates its 54th anniversary with the launch of a values campaign

National District.- On July 24th, Banco BHD celebrates its 54th anniversary. As part of this important date, the entity recently launched an institutional campaign called “The value of choosing well,” which joins the values-based advertising initiatives that the entity has promoted over the last twenty years.

The campaign consists of a series of audiovisual and graphic materials inspired by BHD’s corporate values, mainly that of ethics.

Luis Molina Achécar, president of the BHD Financial Center, highlighted that, “for 54 years we have maintained our commitment to the economic and social development of the Dominican Republic through responsible, innovative, and accessible banking.”

This institutional advertisement from BHD, launched on July 21st, is inspired by the conduct of always doing the right thing. The initiative stems from BHD’s corporate conviction that sustainable human development is built on values. It has a national reach through traditional and digital media.

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“With this campaign, we celebrate the value of acting with responsibility every day, convinced that true progress is built by always doing the right thing,” expressed Steven Puig, president of Banco BHD.

The banking entity, founded on Monday, July 24, 1972, commemorates this important date at a time of institutional strengthening, marked by advances in digital transformation, sustainability, expansion of its service and attention network, and the development of financial solutions that generate value for its clients and for the country.

“We believe in the transformative power of values. We believe in the value of choosing well, which is demonstrated in daily actions marked by integrity,” highlighted Josefina Navarro, Executive Vice President of Corporate Communication and Social Responsibility at Banco BHD.

BHD expressed its gratitude for the trust placed in it by generations of Dominicans over these 54 years. “We express our sincere gratitude to those who have chosen us during these five decades and four years to accompany them in the realization of their dreams, goals, and projects, and for allowing us to be part of their history,” concluded Navarro.