From Hodelpa Hotels to Hodelpa Hospitality: new corporate identity upon celebrating its 35th anniversary

Santo Domingo.– Hodelpa Hospitality is the new corporate identity of Hodelpa, presented as a strategic evolution that marks the beginning of a stage focused on innovation, the integral experience of the guest and a broader vision of modern hospitality. Edmundo Aja, founder of the hotel company and chairman of the Board of Directors, shared a reflection on the beginnings of the chain, its expansion, and the vision that has accompanied Hodelpa for more than three decades.

“The legacy continues, the vision evolves. But there is something that doesn’t change: Our values, our purpose, and the deeply human way in which we have built this company,” shared Aja.

For his part, Ángel Hernández, executive president of Hodelpa Hospitality, presented the new strategic vision that accompanies this transformation, highlighting the strengthening of the portfolio and sustainable expansion.

“Hodelpa Hospitality is the clearest expression of our evolution: an operation backed by more agile and efficient processes, a human service that distinguishes us and a vision of the future that drives us to grow firmly. We are moving forward to consolidate ourselves as the benchmark of Dominican hotels, operating with international standards and an unwavering commitment to excellence,” highlighted Hernández.

The central moment of the event was the presentation of the new logo and the renewed visual identity of the brand, by Jessica Aja, executive vice president, who explained the essence behind Hodelpa Hospitality and how this change represents a natural evolution that reflects the closeness, authenticity and human approach that characterize the local chain. Aja commented that “the butterfly has always been our visual language: transformation, movement, and authenticity. Today we celebrate it with a renewed identity that enhances our commitment to memorable and warm experiences“.

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The change from Hodelpa Hotels to Hodelpa Hospitality symbolizes a broader and more contemporary vision, where each property becomes a stage for memorable experiences, integrating design, technology, wellness, and sustainability. This new identity responds to the evolution of the portfolio, the growth of the brand in recent years, and its commitment to a hospitality more connected with people and communities. Hodelpa Hospitality reaffirms its purpose of continuing to evolve, strengthening its value proposition and raising industry standards, maintaining its Dominican essence and that passion for serving that identifies it so much.