The exclusive party gathered only 100 guests, including major entertainment figures and music industry executives
MIAMI. – In a night filled with music, culture, and international projection, the producer and media mogul Santiago Matías, known as Alofoke, celebrated this Monday in the city of Miami the signing of a historic alliance with Sony Music Central America and the Caribbean (CAC), an agreement that marks the beginning of a new stage for his label Alofoke Music and for the global positioning of Latin urban music.
The event was an exclusive party with limited access to 100 special guests, including personalities such as Magic Juan, Maffio, Jessy Terrero Tokischa, Kiko El Crazy, El Sherry Scom, Henry Santos, Víctor Roque, Amara la Negra, Leila Cobo (Billboard), former ambassador Robin Bernstein, and other executives, artists, and key figures in Latin entertainment.
The celebration coincided with the official announcement of the strategic alliance through which Sony Music CAC will be the exclusive distributor of all upcoming releases from Alofoke Music, in addition to acquiring a large part of its musical catalog of more than 700 songs, including viral hits such as “Qué Linda”, “Con Sonido” and “Baje con Trenza”.
The alliance also contemplates strategic collaborations with global distribution potential under a shared rights model. The first two releases are already in development, with release dates to be announced soon.
“This alliance is the result of a shared vision based on innovation and legacy, with a firm eye on the future of music,” said Santiago Matías. “Partnering with Sony Music not only validates the years of work we have invested in building a platform for talent—it also opens the door for new generations to break barriers and take their sound to global audiences.”
For her part, Melissa Exposito, president of
Sony Music CAC, highlighted that “this alliance seeks to amplify regional voices in key international markets and build bridges for emerging artists to thrive globally.”
Pedro Alegría, director of
A&R of Sony Music CAC, added that it is both a cultural and commercial alliance. “Alofoke’s instinct to connect with people and his bold approach to entertainment make him a unique partner”.
Alofoke Music, founded in 2006, has evolved from a digital platform to a powerhouse in production, talent development (A&R), and multi-platform content. With over 762 million global streams and a presence on platforms like YouTube, social media, and major DSPs, it has been key in the rise of dembow and other Dominican urban rhythms to the mainstream level.
