Every March 30 is the International Day of Zero Waste, a date proclaimed by the United Nations with the aim of raising awareness about the importance of reducing waste generation and promoting more sustainable consumption models.
This initiative arises from the growing problem of waste pollution, especially plastics, which seriously affect the environment, the oceans, and human health. The UN promotes this day as an opportunity for governments, companies, and citizens to adopt responsible practices that minimize environmental impact. The concept of “zero waste” promotes reducing, reusing, and recycling, betting on a circular economy where products have a longer useful life and generate as little waste as possible.



