Alofoke Radio Show will exclusively produce the backstage of Premio Lo Nuestro 2026

Santo Domingo, RD – During the first streaming of the year 2026, the Dominican businessman and producer Santiago Matías announced that the international television station Univision, exclusively allowed Alofoke Radio Show to produce the official backstage of Premio Lo Nuestro 2026 with a special live broadcast. The information was provided by Matías himself during the live broadcast of his program, as a result of the impact generated by La Casa de Alofoke 2: El After Party, a special broadcast by Univision that brought together the participants of the second season of the successful reality show.

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This new alliance between Univision and Alofoke Media Group demonstrates the unprecedented reach of La Casa de Alofoke, a project that in its two seasons has marked milestones in the digital entertainment industry, achieving historic audience figures and obtaining the Guinness Record for the “longest streaming in history”, consolidating Santiago Matías as one of the most influential figures in digital communication in Spanish. That Santiago Matías and his team assume the exclusive production of the Premio Lo Nuestro backstage in its 38th edition, represents a significant precedent for the Dominican audiovisual industry and places the talent, creativity and convening power of Santiago’s productions on the international stage.

This achievement reaffirms Matías’s ability to develop innovative formats that connect not only with the Dominican public, but with millions of Latinos around the world, while demonstrating the interest of Univision, one of the most important Spanish-language networks in the United States, in betting on content led by the Dominican. With the first alliance between Univision and Alofoke Media Group, the television station’s digital platform exceeded 1.7 million viewers on its YouTube channel, this being the indication to collaborate again together.

Lo Nuestro Awards 2026 will be held on Thursday, February 19 at the Kaseya Center, in the city of Miami, and will bring together artists from various musical genres and nationalities. The event will be broadcast live on Univision, UNIMÁS, Galavisión and the streaming platform ViX.