Los Angeles.- Taylor Swift has filed new trademark applications to protect her voice and image and thus protect herself from the threats posed by artificial intelligence (AI), reported the law firm Gerben IP.
The documents were filed on behalf of TAS Rights Management on April 24 and represent “a broader shift in how celebrities are applying trademark law to fight AI,” according to a post written by intellectual property lawyer Josh Gerben.
Among the singer’s requests, two correspond to sound marks that cover her voice: “Hey, it’s Taylor Swift” and “Hey, it’s Taylor”.
The third is a visual mark that encompasses “a photograph of Taylor Swift holding a pink guitar with a black strap, while wearing a multicolored iridescent bodysuit and silver boots”, an outfit that is related to her performances during ‘The Eras Tour’.
Why is Taylor Swift protecting herself from AI?
According to the lawyer, Swift’s measure can provide an additional layer of protection to that offered by current laws on the “Right to one’s own image” against the unauthorized use of a famous person’s image.
«By registering specific phrases linked to her voice, Swift could challenge not only identical reproductions, but also imitations that are ‘confusingly similar,’ a key criterion in trademark law,» explains Gerben’s writing.
Regarding the presentation of lawsuits based on images, the lawyer detailed that “by protecting a distinctive visual element, such as the jumpsuit (one-piece garment) that Swift usually wears and her pose, Swift’s team can obtain additional arguments to file lawsuits against manipulated or AI-generated images that evoke her image.”
Taylor Swift’s image has been used without her consent in various fake content created with artificial intelligence, including pornographic images that circulated on the internet.
Even before the 2024 U.S. presidential election, Donald Trump shared AI-generated images that misleadingly suggested Swift supported him.
Swift joins in this measure with actor Matthew McConaughey, who registered similar trademarks in recent months to protect his voice and image. In 2025, the United States Patent and Trademark Office granted eight trademarks to the actor.
