FIFA confirms dynamic pricing and exclusive tickets for 2026 World Cup

Miami (USA) (EFE).- FIFA announced this Wednesday that the most expensive ticket to attend a 2026 World Cup match will cost $6,730, in the case of the final, and revealed that the price of tickets will not be fixed, but will be adjusted to demand to “optimize revenue and maximize attendance”.

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Tickets for the tournament, which will be held in Canada, the United States, and Mexico from June 11 to July 19, 2026, will cost between $60 and $6,730 and will go on sale starting next September 10 through a first draw that only Visa customers can sign up for. FIFA sets the highest ticket price at $6,730

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“The price of $6,730 is the Category 1 price for the World Cup final. It is the most expensive ticket that can be purchased,” said FIFA’s Director of Ticketing and Hospitality, Falk Eller, at a virtual event with the media.

FIFA added that, as already happened during the Club World Cup hosted by the United States between June and July, the ticket sales process will be based on the “dynamic price”, which means that, although tickets will go on sale for 60 dollars, they could become more expensive or cheaper depending on demand. “Prices will change not only in the later sales phases, but can be adjusted during the Visa presale process,” Eller indicated, to “optimize revenue and maximize attendance.” FIFA already used this model, widespread in the United States, during the last Club World Cup. The competition alternated between full and semi-empty stadiums. Visa will give exclusive access
Tickets for the initial match of that tournament were discounted by 84% compared to the date of the draw, according to The New York Times. During the first stage of the presale, which will close on September 19, Visa cardholders will have access to the draw for around one million tickets. If they are chosen, they will be given a date and time to purchase the tickets starting October 1.

But since most of the qualified teams are still unknown, fans will not be able to be certain which countries they will see play when the time comes.

FIFA limits to four tickets per match
Each fan can buy up to four tickets per match and will have the possibility to register for ten matches, according to FIFA. The group stage draw will take place on December 5 in Washington D.C., U.S. President Donald Trump recently announced. Argentina will defend the title won in Qatar in 2022. The final will take place on July 19 at MetLife Stadium in New York/New Jersey.