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More globalization for the league
In addition to the 2026 games, the Grizzlies, the team where the Spaniard Santi Aldama plays, and the Magic will carry out community outreach initiatives included in the ‘NBA Cares’ program, such as youth basketball programs, coach and referee development, and interactive activities for fans in Berlin and London. According to George Aivazoglou, general manager of the NBA for Europe and the Middle East, this initiative represents a “boost” for the American league in Europe. Get the main news of the day in your inbox with our newsletter What you need to know.“The announcement of the next three regular season games in Europe reflects the incredible momentum and interest in NBA basketball in France, Germany, the United Kingdom and throughout the region. We look forward to welcoming the Grizzlies and the Magic to Berlin and London, and connecting with the fans, players, and local communities through the games and related events,” he said. Jason Wexler, president of the Grizzlies, and Charlie Freeman, president of business operations for the Magic, highlighted the pride and opportunity that an international expansion like this represents for both franchises.
