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Dominican Republic and Puerto Rico prepare historic multi-destination campaign for the European market
Madrid. – The Minister of Tourism of the Dominican Republic announced that the country and Puerto Rico have ready the first multi-destination tourism campaign in Latin America, an innovative initiative that seeks to jointly promote both destinations in the European market, with a global investment of one million dollars.
The official explained that, although the official launch had to be postponed, there is already an advanced agreement for the governor of Puerto Rico to visit the Dominican Republic soon and formally launch the strategy, considered an unprecedented step for regional tourism.
He detailed that the campaign is completely designed and oriented towards the European market, taking as a reference the multi-destination travel model that is carried out in countries like France and Italy, where tourists can travel between nations in journeys of just 30 or 40 minutes.
In that sense, the proposal seeks to position the Dominican Republic and Puerto Rico as complementary destinations within the Caribbean.
The minister specified that the investment will be shared equally: $500,000 provided by the Dominican Republic and $500,000 by Puerto Rico. As a gesture of cooperation, Puerto Rico assumed the creative development of the campaign, which is now completed and ready for implementation.
“This is an innovation for tourism in the Caribbean and Latin America. We are creating a new tourism product that will allow European travelers to experience two destinations in a single experience,” he said.
The initiative marks a strategic advance in regional tourism integration, and reinforces the Dominican Republic’s leadership in promoting alliances that expand the offer and reach of Caribbean tourism in the main international markets.
Collado offered the statements while providing details about the Dominican Republic’s participation in FITUR 2026, which yielded historic results that reinforce its tourism leadership and attractiveness for international investment.
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