Khaby Lame, the tiktoker with the most followers in the world, sold his image for 975 million dollars

Khaby Lame, the most followed content creator on TikTok, starred in one of the most striking operations in the digital world after a transaction linked to his brand was finalized for 975 million dollars. The agreement came when Rich Sparkle Holdings announced the purchase of Step Distinctive Limited, a company directly associated with the Senegalese-Italian ‘tiktoker‘, now turned into a global-scale commercial asset. One of the most innovative points of the contract is the creation of an “AI digital twin” of the ‘influencer’, for which they authorized the use of their image, voice, and behavioral patterns. This technology will allow generating multilingual content, permanent commercial broadcasts, and virtual presence in different time zones.

You can read: ‘Tiktoker’ Khaby Lame leaves the U.S.

Investors are betting not only on its current popularity but also on its long-term brand projection, with estimates calculating potential revenue of up to $4 billion annually thanks to content, licensing, and new business lines. Although he is famous for not uttering a single word in his videos, Lame built an empire based on silent reactions that connect with audiences around the world.