Santo Domingo.- Banco BHD is the official sponsor of the Dominican team in the 2026 World Baseball Classic and as part of this sponsorship launched the campaign “Our Classic” to promote national pride for baseball and support for the Dominican team in the event to be held in March of this year.
This effort is an extension of the alliance that BHD has maintained for more than two decades with Major League Baseball, as well as the financial institution’s commitment to support this flagship sport of the Dominican Republic.
“Baseball is a tool for change that contributes to the social development of our country, which is why we support this sport through different actions such as a financial and non-financial value proposition for the prospects of the MLB academies in our country. In addition to this, we have the sponsorship of the Dominican team in the 2026 World Baseball Classic”, assured Carolina Ureña Duvergé, Vice President of Marketing and Advertising of Banco BHD.
The communication proposal consists of several audiovisual pieces that connect baseball with identity, a sense of belonging, and national pride, highlighting how this sport unites generations, connects all Dominicans, and transcends borders in a manifestation of collective identity.
Ureña explained that “Clásico de Nosotros” stems from the idea that in the Dominican Republic there are customs, attitudes, and daily behaviors that are part of our cultural DNA, and baseball is one of its greatest symbols. The World Classic thus becomes the stage where those typically Dominican expressions are transferred from day to day to the playing field.
As part of the sponsorship, Banco BHD will provide the opportunity to experience live the games of the Dominican team at LoanDepot Park in Miami to 200 clients.
A Major League Career
The relationship between Banco BHD and Major League Baseball (
MLB) began in 2005 when the financial institution gave a series of talks on financial education aimed at MLB prospects from the academies established in the country.
This training was strengthened over the years and today includes a training plan and the involvement of parents, coaches and those close to the signed young people. In the two decades of the BHD-MLB alliance, more than 8,600 prospects have been impacted.
In 2008, this initiative was expanded and formalized with the signing of the first agreement between both entities, placing Banco BHD as the Official Bank of Major League Baseball in the Dominican Republic.
This agreement includes a business component, which allows BHD exclusivity of the MLB brand and to deliver unique experiences to its customers, such as the MLB BHD credit card, which provides 5% cashback at gyms, sports apparel stores, and sports clubs.
