Dominican banks rank second among the best valued by consumers in Latin America and the United States, based on the public’s positive perception in aspects such as financial performance, social commitment and integrity, according to the RepCore® Banca 2026 study, developed by the international consultancy Reputation Lab and presented together with the Association of Multiple Banks of the Dominican Republic (ABA).
According to the research conducted between February and early March of this year, the Dominican banking sector is only surpassed by that of Honduras, positioning it as the second in the region with the best reputation, followed by those of Nicaragua and El Salvador (third and fourth positions respectively).
The results were presented by Fernando Prado and Natalia Arenzana, partners of Reputation Lab, under the coordination of Leaderworld Corporate Affairs, within the framework of a meeting that also included the participation of executives from the ABA, headed by its president, Rosanna Ruiz; Pamela Castillo, Director of Communication and Marketing, and Manuel González, Technical Director.
During the activity, Arenzana explained that this analysis, based on more than 27,600 consumer ratings, evaluates 137 entities in 19 countries and places the Dominican banking sector at a moderate reputation level, clearly above the Latin American average.
“Dominican banking presents a relatively solid position in terms of reputation within the Latin American context, which constitutes a relevant competitive advantage. However, the sector must continue to advance in its ability to respond to social expectations,” Arenzana said.
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He added, in that sense, that he highlights the better perception that Dominican consumers have of banks in attributes such as “respected leaders”, “internationality”, “ethical behavior” or “trajectory”, compared to the perceptions that are held of the sector in other Latin American countries or in the United States.
Also, the researcher explained that the criteria linked to social impact and ethical behavior continue to be determinants in the construction of reputation. “In the Dominican Republic, the dimensions of social commitment and integrity explain 45.1% of the sector’s reputation, which confirms the importance of these factors, although with a slightly lower weight than the regional average,” she detailed.
For her part, the Director of Communication and Marketing of the ABA, Pamela Castillo, stated that these results reflect not only the positioning of the sector, but also the importance of continuing to strengthen the trust of users as the basis for the sustainable development of banking.
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“Reputation is built on the experience and perception of customers, so their role is decisive in the evolution and competitiveness of the financial system,” added Castillo.
In that same order, after assessing the significance of these findings, Fernando Prado, partner at Reputation Lab, pointed out that reputation constitutes a support engine from the public and value creation. He specified, for example, that in the country an increase of five points in the RepScore reputation indicator of an entity, which measures the degree of admiration, respect and trust it receives from consumers, translates into an increase of 4.3 points in the intention to recommend to third parties.
Regarding this last element, Prado indicated that Dominican banks record levels of support above the regional average in key behaviors such as recommendation, willingness to work at the entity, and acceptance of its presence in the community.
About Reputation Lab
Reputation Lab is an international firm specializing in the management of corporate reputation and other intangible assets of companies, organizations and countries, with pioneering specialists in the analysis and management of reputation.
The study evaluates 25 attributes of banks, grouped into four main areas: products and services, social commitment, integrity, and leadership, where each one acquires a weight depending on the expectations of users in each market.
